Keynote Speakers

Keynote Speaker I

Prof. Xavier Cartaña Alvaro
United International Business School (UIBS)

Mr. Xavier Cartaña Alvaro is a Chemical Graduate and Master in Commercial and Marketing Management. Since more than 26 years, he works in the Chemical Industry and at this moment he works for a very well known Chemical Multinational Company as an EMEA Key Account Manager. His career has led him to specialize increasingly in the commercial management of multicultural behaviors and their staffs at international levels. He also works as a teacher and consultant since more than 20 years, in many different Business Schools and also pays specific seminars and workshops worldwide in marketing and commercial and personal skills fields. At this moment he is active as Industrial Marketing Specialist Teacher at United International Business School (UIBS).
Speech Title: What B2B marketing is ? What the main differences between B2B and B2C Marketing are?
Abstract: Business-to-business marketing (or B2B marketing) involves the sale of one company’s product or service to another company. The B2B market is the largest of all the markets, and exceeds the consumer in terms of revenue and profit. B2B marketing shall be used by companies that make products that consumers have no practical use for. Although, it is also used by companies selling products and services bought by consumers and other businesses alike.

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a different way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.

These B2B and B2C marketing differences are crucial to develop a marketing strategy and tactics. B2B sales prospects are very different from B2C. B2B sales prospects are found in small vertical markets require consultative selling and take longer to sell. B2B versus B2C marketing comparisons are important to understanding when choosing the most effective marketing approach for industrial business. Not understanding and realizing these differences could cause to waste a lot of time and money in our business marketing decisions.

This speech will give main references to compare B2B and B2C marketing attributes and their differences affecting small business marketing. Knowing the marketing differences between B2B and B2C are just the beginning steps to achieving success.


Keynote Speaker II

Prof. Alexander Wollenberg
St. George’s University, Grenada

A native of Germany, Alexander Wollenberg is Professor of Business and Management at St. George’s University in Grenada, West Indies. He obtained his PhD from National University of Singapore in 2011 specialising in innovation management of high-tech companies in emerging economies. His MA is in International Relations completed at Waseda University in Tokyo, Japan in 2003. He is currently on the Editorial Advisory Board of IGI Global Publishing and a Member of IEDRC and the Academy of International Business (AIB). His research interests include economic development and integration, as well as consumer behaviour in emerging markets.
Speech Title: The Future of Regional Integration and Technological Innovation: Managerial and Strategic Implications
The global economy has undergone rapid changes post-World War II marked by rapid technological change and a projects towards regional economic integration in many parts of the world. The present-day European Union (EU) has evolved into the largest single most highly integrated bloc from what first started as an industrial cooperation and an economic union in the 1950s. Despite its flaws and imperfections, the work-in-progress of The European Union has served as a role model for regional integration models across the world and lowered the costs of doing business as well as brought many people and minds closer together. As a result of technological innovation, we have seen a sharp rise of technological capabilities not only in terms of new products and services, but also innovative business models based on e-commerce, resulting in lower costs to consumers, more opportunities for entrepreneurs and people in search of income streams, changes in marketing strategies, and constant adjustments to regulatory frameworks. What will be future implications of these developments from a human and managerial perspective?


Prof. Vilmante Kumpikaite-Valiuniene

Kaunas University of Technology, Lithuania


Vilmante Kumpikaite-Valiuniene is a professor of the department of Management and a head of International migration research center of Economics and Business School at Kaunas University of Technology, Lithuania, the EU. She gained Bachelor’s degree in Personnel Management in 1997, Master’s degree in Quality Management in 1999 and PhD in Management and Administration in 2004 (all at Kaunas University of Technology, Lithuania). Her major field of studies is emigration‘s reasons. She worked as engineer and a consultant in “Telebaltikos konsultacija” in Kaunas (Lithuania) in 1998-2002 and a DIRECTOR of educational international company “CET BALTICA” in 2006-2010. She is an author and coauthor of more than 70 scientific publications. Prof. Vilmante Kumpikaite-Valiuniene is a fellow of International Economics Development and Research Center (IERDC), a member of Academy of Management (AOM), European Academy of Management (EURAM), European Group for Organizational Studies (EGOS), a member of committees and a key speaker in International conferences. Her research interests include international migration, intercultural differences, human resource training and development, modern learning/teaching methods and moral values in business.
Speech Title: Information Technologies for Developing Entrepreneurial Skills of Students
Abstract: Information technologies enable us to obtain information, which is the raw material of information society, at any time and any place. In addition to this, it acts as an intermediary in producing new information. IT became one of the most important intermediaries for the youth in the last decade. Therefore, it becomes crucial to implement its usage for the study process.

The aim of this presentation is to introduce examples of different information technologies means’ usage in class for developing students’ entrepreneurial skills.


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